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Solbyung (Stella) Yoon has seen the future of vending machine transactions, and it entails using a cellphone to buy a can of pop or a bag of chips rather than plumbing the depths of one’s pockets for the necessary number of quarters.
If Ms. Yoon, president and chief executive of Toronto-based cStar Technologies Inc., has her way, consumers will soon be using mobile phones to pay for vending machine-dispensed snacks, metered parking and even kiosk-dispensed theatre tickets.
The cellphone does a fine job facilitating conversations and text messaging
- but it also has the potential to act as a portable ATM, she says.
cStar specializes in two-way wireless data and mobile M2M (machine-to-machine/men) communication products. Its small wireless device,
SkyGate, once embedded within a vending machine, can facilitate coin-free transactions for anyone with a
cellphone. No longer will a thirsty consumer need loose change
to buy a can of pop.
Meanwhile, SkyGate will provide vending machine owners, with regular reports about the operational status of their machines (for instance, indicating if a machine is out of order due to a jammed coin). As well, it will give a precise, real-time stock count.
“[SkyGate] offers more convenience to the customer and will allow [a
vending machine operator] to run his business more efficiently, ” Ms.
Yoon says.
In
a nutshell, SkyGate will reduce manual processes and labour costs, while
improving data-collection accuracy and reducing machine review times.
She
predicts a sales increase of as much as 18% because not everyone has a
pocket full of coins, but most people own a cellphone.
Ms.
Yoon says the technology is open-ended, meaning it is compatible with any
cellphone make and service provider. “[SkyGate] is the next step toward
a cashless society, ” she says.
However,
before the Royal Canadian Mint can be shuttered, there are some details to
be ironed out. For example, negotiations are underway with cellular
service providers to create billing systems that will allow consumers to
add other charges to their cellphone bills, Ms. Yoon says.
Also,
the services will not be free to consumers. While charges have yet to be
confirmed, Ms. Yoon says the fee passed on to a consumer buying a pop at a
vending machine would likely be about 10˘.
There
is also the matter of getting vending machine operators on board. A
SkyGate unit will cost less than $500, but Ms. Yoon says it will more than
pay for itself by helping operators run their businesses more efficiently.
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