Proofing wireless payments
It's been
almost a full year since a wireless technology trial
introduced a cashless vending system to the Canadian
hospitality industry. The pilot program at Kingston,
Ont.-based Ambassador Conference Resort is the first in
Canada, according to the companies involved, to combine
both mobile phone and card key technologies over a
wireless network in the same trial period. All parties
involved say that, so far, the initiative has been a
success.
Hotel guests access the system by swiping a hotel rook
key card through a vending machine's card reader, or via
mobile phone, to wirelessly transmit information to
directly purchase a variety of soft drink beverages,
said Alain Ayotte, director of operations, immediate
consumption, Coca-Cola Bottling Co. Guests that
participated in the cashless vending machine technology
trial had applicable charges appear on their invoice at
hotel checkout.
Wireless applications have tremendous potential for the
vending industry, a sector that covets mobility,
flexibility and reliability. The trial is a joint
project that includes Bell Canada, Kaba Ilco Inc.,
Coca-Cola Bottling Co., Web-based software provider RSI
International Systems Inc. and Toronto-based wireless
data communication firm cStar Technologies.
The proprietary wireless LAN technology is connected to
a multiplex server, which provides additional security
and reduces airtime charges, said Stella Yoon,
president, cStar Technologies.
Wireless, cashless systems are still in the early
adopter stage but Yoon predicts that the technology will
continue to make inroads in 2006. Security is always an
issue, she noted.
This isn't 802.11 technology for a variety of reasons,
Yoon said, such as distance limitations and signal
reliability.
Stamford, Conn.-based IT research firm IDC predicts that
wireless LANs and cashless technology, while currently
in the early adopter stage, are poised to reach critical
mass in a few years. But IDC cautions that some of the
obstacles that will have to be overcome for wireless
Internet access to become widespread include the
perception of inadequate security by end-users. Issues
such as buffer overflows which enable malicious users to
ultimately code on the affected device haven't yet pose
a serious threat in the mobile world. Right now, there
is not enough of an incentive (financial or otherwise)
to look for such issues in a mobile application, but it
may be a potential issue once more end-users start using
their phones to pay for items at a vending machine.
Yoon said the introduction of wireless connectivity is
projected to reduce the price of operating vending
machines, adding that the convenience of cashless
transactions should drive sales and encourage end users
to make multiple purchases.
Ayotte said the vending machined at the Ambassador Hotel
will continue to operate on the cashless system and the
firm is looking at expanding the technology to other
Canadian locations. "The results we observed were 99.9
per cent system reliability, no instances of potential
vandalism to the machines, and most importantly,
extremely positive feedback from the hotel in terms of
benefits to their guests as well as from the guests
themselves," Ayotte said in an e-mail statement.
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