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2006-04 |
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The convenience of purchasing food and beverages is taking on a new
twist after a Successful pilot project that involves a conference center, a major bottling company and technology.
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By Andrea Civichino
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charge would appear on their hotel invoice at
checkout.
Yoon says M2M (machine to machine technology) is
just the beginning. She sees other products and
services offering this service to customers,
thus improving the accessibility of food and
beverage products. She says the idea to
implement this technology came during a business
trip when a colleague of hers had no change to
purchase a drink.
"Most business travelers do not carry coins with
them," She adds. "However the common dominator
in hotels is all guests have a room key card.
It's an easy solution for all parties
involved."
Yoon says this also makes it convenient for
international travelers who don't want to
exchange bills for coins.
During the pilot project, an increase in consumer
sales was achieved, along with an improved guest
experience. The cashless systems also reduced
the hotel staff's time on supporting coin
exchange and coin jam problems.
"We're anticipating it will continue to be
positive for sales because it's really about
convenience," says Daryn Everett, full service
vending manager, Coca-Cola Canada. "With access
to a hotel room card or a cell phone, sales are
increased from accessing our machines," he adds.
"Even families who enjoyed the pool area at the
resort embraced the service and convenience,"
Yoon adds. "Their room key card is always with
them and it's convenient option to use when you
don't have coins, especially at a pool side."
Everett says measuring consumer feed back was an
important part of the project and so far, guests
have been pleased. Overwhelming results included
an increase in sales, no instances of attempted
vandalism to the machines and most
significantly, improved guest experience.
Additionally:
Proprietor feedback 100 percent-guest service and
experience
System reliability 99.9 percent (environmental
factors make up the remaining 0.1 percent)
"The owners, management and staff of the
Ambassador are absolutely delighted with the
cashless vending program and we want to keep it
forever," says Venicio Rebelo, general manager,
Ambassador Conference Resort." The ease of use,
the convenience for our guests, the absolute
elimination of attempted vandalism to these
vending machines, the increase in usage ... this a
definitely a Win Win Win Win Win solution. We
are indeed privileged and fortunate to have been
considered as the test pilot for this exciting
innovative technology advance."
Yoon says vending machines in hotels are easy
targets for thieves because the machines are un
attended and often placed in dark corners. She
says since the hotel implemented the program,
these machines have had zero vandalisms. In
fact, thieves have been targeting other machines
that still accept coins.
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The convenience of purchasing food and beverages is taking on a new
twist after a Successful pilot project that involves a conference
center, a major bottling company and technology. A project at The
Ambassador Conference Resort in Kingston, Ont., Saw the first in Canada
to combine both mobile phone and card Key technologies over a wireless
network at the same time. Over the past year, guests staying at the
resort have
Had the option to use their room keycards or cellular phones to purchase
Coca-Cola beverages that range from waters and 100 percent juices to
soft drinks, juice drinks and ice teas.
"This has been a very successful project for us and the hotel," says
Stella Yoon, CEO,
cStar Technologies. "It's an exciting project that will not only impact
the $4 billion
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A successful pilot project at The
Ambassador Conference Resort in Kingston, Ont, may forever change they way
people purchase food and beverage
products from vending machines
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vending Industry
here in Canada, but it will change the availability of food and beverage
products "
The Ambassador Conference Resort was selected for the pilot project
because of its clientele. They are known to accommodate high tech
customers and they were the one of the first hotels in Ontario to go
wireless.
Dial a Product
Yoon explains that the program works through a wireless LAN connection. If
a customer wanted to use a cellular phone to make a purchase, the
customer would dial the number listed on the machine, and make a product
selection. If guests wanted to use their room card instead, an applicable
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Parties involved in The Ambassador
Conference Resort pilot project include:
Coca-Cola Canada- Vending and product supplier
Bell Canada-Wireless service provider
Ambassador Conference Resort-Facility
cStar Technologies-Vending and wireless
technology enabler |
In November of 2005, the three
major Canadian Telcos; Bell Canada, Rogers and
Telus, formed a consortium to move forward on
mobile commerce initiatives in 2006, to pursue
micro payments.
Mobile commerce transactions from vending
machines and other points of service would
appear on costumer cell phone invoices. The cell
phone would act much like credit cards. |
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